TheSquare Ep #38 · Branding: Behind the Screen · w/ Micaela Fangue & David Rose of Corgan’s Branded Environments

While the primary function of most places— from schools, offices, and retail spaces to hospitals and theme parks— are fairly different, they all share the desire to promote a sense of belonging and loyalty in support of a common goal. Virtual and hybrid platforms are reshaping how we experience everything from retail and entertainment, learning and collaborating and how we work. Employers are now faced with the challenge and opportunity to recreate those everyday interactions that deepen our connection to the brand, mission, people— and ultimately build belonging in a hybrid world. 

 

Enter: Branded Environments. Leveraging physical spaces to tell a story, branded environments use the language of brand and design to tell the unique story of each space and organization. On this week’s episode of TheSquare Podcast, we are joined by David Rose and Micaela Fangue, who are both on the Branded Environments team at Corgan, to discuss the possibilities of storytelling in the built environment, experiential design, and how branded environments can help employees form a sense of belonging, engagement, and loyalty. 

 

#Branding #InteriorBranding #BrandedEnvironment 

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Video Produced by: Corgan

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