TheSquare Ep #75 · Lessons and Opportunities in Data-Driven Design

Psychology drives our approach to space design, yet complexities and unknowns in human behavior can often make user needs and outcomes unpredictable. In this episode, we sit down with Samantha Flores, Director of Hugo, and discuss how data-driven design takes the guesswork out of behavior to shape the user experience. 
From helping passengers navigate airports or healthcare facilities to supporting how people work, learn, and live, Hugo probes and investigates new technologies in sensorial data and emotional response to enhance functionality and beauty in the built environment. Join us and find out how data produces measurable results to influence design for a more empathetic and human-centric user experience. 

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Video Produced by: Corgan

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