TheSquare Episode 08 · Design Sprints Part Two · The Inception and Design of Pera Wear

Born out of a culture of chasing ideas and a spirit of innovation, Corgan sprints press design and our profession to confront real-time challenges and provide elegant solutions that work. Giving design a purpose, Corgan’s Robbie Good and Alexandra Ayres were part of a cross-sector team rethinking health and wellness with a new conceptual product that combines personal hygiene and the growing popularity of wearable technology. 

 

The global COVID-19 pandemic has underscored the profound impact of biological threats and disease transmission. Coalescing around innovation and combining their passion for creative problem solving and human-centric experiences, the team comprised of members of Corgan’s interiors, branded environments, and aviation practices partnered with Hugo, the firm’s research and development arm, to create Pera. More than a wearable hand sanitizer, Pera encourages users to live a healthier life—retraining users on routine but important measures such as hand washing, enabling touchless sanitization, and empowering healthier decisions throughout their day. 

 

In this episode of the Square, Robbie and Alexandra also share how the team navigated agile, virtual collaboration to balance good design with quick solutions that provide real-time, relevant solutions. 

 

Driven by immediacy of use, not slick perfection, Pera inspires and represents the power of actionable design solutions—small improvements that have the potential to be powerful instruments of change when we need them most. 

#DesignSprint #DesignCompetition #PeraWear

 

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Video Produced by: Corgan

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